The Virginia Tourism Corporation is offering these grant funds to tourism-oriented businesses and organizations to spur economic activity and overnight travel across the Commonwealth. This program is designed to create public-private partnerships and leverage matching marketing dollars to promote Virginia as a vibrant destination with robust visitor experiences. This program is only open to tourism-oriented businesses and organizations with less than 20 FTEs.
The VTC Microbusiness Marketing Leverage Program is a competitive grant program for tourism marketing with various marketing requirements, limited eligible expenses, and required performance measures.