The Virginia Special Events & Festival Sponsorship Program's purpose is to assist with marketing and production of established Virginia special events and festivals. Preference is given to special events and festivals that have a significant and positive economic impact on the Virginia local community with significant local/regional cash or in-kind match.
The VTC Special Events & Festivals Program is a competitive grant program for tourism marketing with various marketing requirements, limited eligible expenses, and required performance measures. The program also allows for limited event production expenses.